Why Does the Media Insist on Max?
September 2nd, 2010 by Rob Brown
The Radio 4 Today programme did it again this morning; John Humpreys called Max Clifford a “PR consultant” when he is a publicist and in most people’s opinions a discredited one at that.
The issue was a serious one; the allegations against William Hague and his decision, which incidentally I believe was a wise one, to make an early statement on the matter. I’m not sure what expertise Clifford has in the political arena but he argued that the story would have gone away, somewhat doubtful in the internet age.
So why does the BBC insisit on talking about serious media issues with a man who was caught lying on camera as the crew was still recording during the documentary he made with Louis Theroux? Indeed Clifford has admitted that lying is part of his stock in trade. Essentially it is because Clifford has become a mini celebrity in his own right. Nevertheless I think a serious agenda setting programme like Today should seek out more serious opinions. I have the number for the Chartered Institute of Public Relations if they ever need it.
James Crawford Says:
“Discredited.” I hope he doesn’t know where you live….
All the above is true though and I can think of many people better placed to talk on political matters than Max.
By calling on Max it kind of implies that what has or hasn’t happened was sordid.
Julian Bray MCIPR Says:
HAGUE/ MYERS STILL NO SPECIFIC DENIAL OF GAY AFFAIR SAYS DUCKHOUSE BLOG http://tinyurl.com/pknlxn Max mentioned too
Links: response to ASA, getting paid, Daily Mail fails on UGC copyright…and more | Wadds' PR Blog Says:
[...] Why does the media insist on Max? Rob Brown bemoans the fact that Max Clifford is rent-a-gob when it comes to comment on PR stories in mainstream media. Rob always has a view. Look him up [...]