There has been much talk of late about about how the PR industry represents itself to the outside world. One area in which we have failed consistently is providing credible voices that will represent our industry in the media. There are many reasons why Stephen Waddington is ideally suited to be the next president of the CIPR, I also believe he could transform the reputation of PR as its leading commentator. Here are ten reasons why:
- 1. He’s a very charismatic individual. People like him with good reason, he is a genuinely good guy.
- 2. He understands the breadth of the industry and range of work we do in PR.
- 3. Wadds is a unifier. In particular he has a good relationship with the PRCA as well as high standing in the CIPR.
- 4. The camera likes him – perhaps not the most critical factor but important nevertheless.
- 5. He has been at the forefront of facing the important changes that continue to challenge the industry. He understands the huge changes that are taking place in the media. He is an acknowledged expert in the field and an acclaimed author.
- 6. He’s thorough and takes time to get to grips with issues, so will always speak with authority.
- 7. He lives in London during the week but is a northerner whose home is in Northumberland.
- 8. His day job for as European digital and social media director for Ketchum give him an international perspective.
- 9. He is both a former journalist and moderniser. He understands the past, present and the future of PR.
- 10. Wadds makes things happen. Lot’s of people in PR are excellent at talking, Stephen does the walking too. I recently handed over the chair of the CIPR Social Media Panel to Wadds not least because I know he will expand and grow the work of the panel, in which he has already played a central role.
Voting is now open in the CIPR presidential election. If you have a vote use it now. Vote for Stephen Waddington. Make him our president and the voice of the industry and take the first step in building a more vibrant reputation for the Public Relations profession.