Twitter ye do for Comic Relief

April 8th, 2009 by Jon Clements

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Be you an aspiring writer or publisher, could you imagine producing a real, living and breathing book in a month?

Well, the team which brought us comedy writing collection, Twitter Titters, did just that – thanks to the medium of Twitter. Two of the organisers, Louise Bolotin and Christina McDermott, explained at last night’s Social Media Cafe Manchester (#smc_mcr) how the book, produced to raise money for Red Nose Day, wiped out a month of their lives in a good cause.

The idea was getting aspiring comic writers to send their work via Twitter to be judged by a panel (also sourced via Twitter) for a book that would be downloadable online (and promoted via Twitter), with all proceeds going to Children in Need.

The virtual collaboration also included writers, Craig McGinty and Guy Clapperton, who helped to keep the project’s blog updated through the process.

In the end, the judges, including Sci-fi writer, Martin Millar, had to select from 70 comic submissions for the book – including exclusive new writing from Phoenix Nights co-creator, Dave Spikey, which was made available either as a download or “print on demand”.

Christina, who lent production expertise to the job, said: “If anybody else plans to do something like this, then whatever time you think you need, double it! But despite all the heartache it was worth it – we made a book.” Since then sales of the book have raised £700 for Comic Relief.

But in the midst of being charitable, a rogue Twitterer was being distinctly uncharitable, accusing the team of “spamming” on Twitter, not being “transparent” and generally slating the project. Though experienced social networkers, the team was unprepared for a negative backlash – a potential by-product of the social medium that needs to be managed.

The book remains on sale at least until the end of April. Go on, have a laugh while assuaging your charity conscience.

Update: for an in-depth analysis of the Twitter Titters project, visit Real Fresh TV’s blog.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

6 Responses to “Twitter ye do for Comic Relief”


  1. Using Twitter to Raise Money for Charity AKA Social Media For Social Good - #smc_mcr | Real Fresh TV | Social Media, Multi-Platform Marketing and Internet TV Specialists Says:

    [...] there are some great write ups about the session on the interwebs.  Jon Clements of the PR Media blog posts his take here and here’s Democracy PR’s Jennifer O’Grady’s helpful [...]


  2. Linda Says:

    Hi Jon – thanks for the excellent write-up – we are still plugging away, really glad the session at the social media cafe went well and that people were interested in what we achieved. It was a knackering but worthwhile thing to do and yeah it did throw up some ‘challenges’ we hadn’t taken into account but I suppose that’s the ‘beauty’ of social media! All the best. Hope people can continue to buy the book, those who have have raved about it (honest!)


  3. web design london Says:

    £700 for Comic Relief ??? Is it not too much?


  4. Comic Book Stores Says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.


  5. Jon Clements Says:

    Comic Book Stores
    Thanks for your encouragement. Will try to keep up the blogging superhero work.


  6. How do you know who you’re REALLY following plus other social media tales « The Mancunian Way Says:

    [...] – a potential by-product of the social medium that needs to be managed.” Jon Clements at PR Media blog. * Catch up on the Twitter debate. * See a couple of Qik video stream clips from Martin Bryant. * [...]

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