Posts Tagged ‘The first worldwide website where nothing happens’

Kit Kat Web Ad Does Nothing

Friday, February 20th, 2009 by Rob Brown


Friday night is no time to post so I’m going to keep it snappy and then take a break.  I simply wanted to record my glowing admiration for the latest Kit Kat campaign.

It is simplicity itself. The first worldwide website where nothing happens does nothing but invite visitors to take a break and the branding is just visible enough to make the point.  It is bang on brand, reinforces the core message and it uses the web in an innovative way.   It also takes real advantage of the trend towards word of mouth communication across the social web.  My recommendation to view the site came via twitter from the Guardian’s Jemima Kiss, no less.  Fans and followers of Jemima will understand just what an achievement that is.


About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).