Friday night is no time to post so I’m going to keep it snappy and then take a break. I simply wanted to record my glowing admiration for the latest Kit Kat campaign.
It is simplicity itself. The first worldwide website where nothing happens does nothing but invite visitors to take a break and the branding is just visible enough to make the point. It is bang on brand, reinforces the core message and it uses the web in an innovative way. It also takes real advantage of the trend towards word of mouth communication across the social web. My recommendation to view the site came via twitter from the Guardian’s Jemima Kiss, no less. Fans and followers of Jemima will understand just what an achievement that is.