Posts Tagged ‘Sepp Blatter’

Coe shows Blatter secrets of crisis management

Wednesday, June 8th, 2011 by Mark Perry

A post on PR Media blog last week looked at the shenanigans at FIFA and the own goal scored by Sepp Blatter in handling the media storm surrounding world football’s governing body.

There was an interesting comparison today when Lord Coe appeared on a number of television and radio programmes to answer the growing discontent about the allocation of tickets for London 2012.

A consummate politician, Coe comes across as being at ease in front of the camera and microphone and puts across his position in a clear concise way. He  appears to be open, honest and transparent in talking about his subject.  He even managed to get away without giving precise numbers of tickets available in the second ballot.

He could quiet easily have ‘ducked’ the whole issue and the 2012 organisers put up someone from the communications team. Instead, he came to the studios to answer the questions while showing that he is still very much the face of the event. He has helped to try and get the 2012 ‘brand’ through the storm untarnished unlike the impact of last week’s events on FIFA.

Coe, 54, has grown up in the media age and, as a sportsman and politician, has seen how the media can either make or break you.  Blatter, 75, comes from another age.

Blatter is attending the 2012 Games in his position as a member of the International Olympic Committee. While he is here maybe he should take time out to discuss with Coe the secrets of  handling the media in a crisis.

About Mark Perry

Mark has more than 25 years’ experience in PR and corporate communications. He is a founding director of B2B consultancy Melville PR.

Blatter scores an own goal for Fifa

Tuesday, May 31st, 2011 by Mark Perry

“Crisis what crisis?” was Fifa President’s reaction to a journalist’s question at a press conference called by the football’s governing body yesterday.

There is little doubt that, to those outside the organisation, it’s in crisis. For years there have been claims of mismanagement and even corruption which has reached new levels in the last week with leading members of FIFA’s governing committees turning on themselves.

Yesterday, appearing to react to the growing press clamour for answers, Blatter called a press conference.

As it turned out the conference should be shown to any CEO who might have to face the media as an example of how to appear out of touch and in denial.

He patronised the journalists, stopping at one point – when a murmur went around  the room as he avoided actually answering the questions – to tell the room to show him more respect.

His whole approach was adversarial and showed contempt for the journalists who dared to ask any difficult questions. He certainly was not trying to show any contrition or win any media battle. The premise was this: he was right; they were wrong.

He had the perfect opportunity to draw a line under the accusations by calling a wide, independent inquiry which would at least have bought him more time. Looking at the media reaction today the whole event has left him, and the organisation, more damaged.

Blatter is going to need a better crisis management plan and attitude towards the media if he is ultimately going to survive this one.

About Mark Perry

Mark has more than 25 years’ experience in PR and corporate communications. He is a founding director of B2B consultancy Melville PR.