Tens of thousands of music fans were left enraged after seetickets, the only website on which fans were able to enter the draw for the free Rage Against the Machine concert, apparently crashed. The error left many fans staring at a loading screen or frantically refreshing the page for the three hours it took for all the tickets to be allocated.
The free gig in London’s Finsbury Park was announced by the US anti-establishment rap-rock band earlier in the year as a thank you to British fans who helped the band’s expletive-ridden 1992 single, Killing in the Name to reach this year’s Christmas number one slot.
The band achieved the feat after a social media-driven campaign – urging music fans to shun the latest X-Factor offering -caught the imagination of a large part of the British public. As the campaign’s website proclaims: “You spread the word, you swayed the outcome, you made music history”.
Over the weekend, tens, maybe even hundreds of thousands, went to seetickets.com to pre-register for the draw. Fans were then told to log on to the website at 9:00am on the 17th February to enter the draw for tickets.
However it appeared that, despite knowing how many people were likely to visit the site, seetickets could simply not handle the numbers. Many have now taken to social media – the very platform which brought the gig into existence – to vent their frustration and lambast seetickets for its poor foresight and lack of preparation.
From a PR perspective, this was a golden opportunity for seetickets to achieve some money-can’t-buy brand awareness. The only thing most music fans are aware of now, however, is the site’s ineptitude. Do a Twitter search for seetickets and you will struggle to see a positive comment, with many stating they will never use the site again.
Seetickets? Just seeing the homepage would have been nice.