Last night actor, comedian and social media marvel Stephen Fry got stuck in a lift for nearly an hour. Not exactly headline news I know, but the unusual aspect was that the world (or at least it’s early adopters) were watching. Fry is the undisputed celebrity prince of the microblog, so when he was trapped in a lift near the top of Centrepoint late in the evening he decided to tell us all via twitter “Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell’s teeth. We could be here for hours. Arse, poo and widdle”.
Stephen Fry is the third most popular ‘entity’ on twitter with over 100,000 followers, only Obama and CNN Breaking News are more popular. No surprise then that his words were seen by a lot of people. He used an iPhone to take and then post a picture of the cramped proceedings. At the height of his confinement almost 1000 people a minute viewed the image. By breakfast time Fry and four other now familiar faces had been screened over 40,000 times. As midnight approached, Fry and co were freed and champagne was on offer at the ground floor. Stephen politely declined and headed home.
Why is this important? Because celebrities are creating communications channels and brands like Starbucks are not far behind. 100,000 followers may not be huge in broadcast terms but it exceeds the circulation of most regional newspapers and it is early days yet.