Posts Tagged ‘online video’

The social media pool – just dive in?

Friday, November 14th, 2008 by Jon Clements

 

“Hungrier, less complacent and more willing to embrace new media” for business.

That’s just one view why the US’s fastest-growing private companies – The Inc.500 – are giving the Fortune 500 a beating in terms of social media uptake, including use of blogs, online video and podcasting.

The findings come from what The University of Massachusetts Dartmouth claims to be the first statistically significant reseach into the use of social media in companies.

Comparing last year with this, 11.6% of the Fortune 500 have a public blog against 39% of the Inc.500.  Only 3.6% more of the largest US corporations joined the blogosphere in the period, while 20% of private firms signed up. Now, nearly half (44%) of the Inc.500 companies reckon social media is “very important” to their marketing/business strategy – up nearly 20% on last year.

So, what’s bugging the bigger beasts in the forest about social media? And if this is the case in the States, where does that leave the biggest UK companies? The topic surfaced at this week’s Social Media Cafe launch (#smc_mcr) in Manchester, where it was agreed that large businesses tend to baulk at what they see as the uncontrollable world of social media.

Craig McGinty, with typical candour, told the assembled bloggers and social media-ites at the #smc_mcr: “It needs someone with the cahunas to get things going. But that means taking small steps, dipping their toe in and using a small team which can begin to feel comfortable with it.”

This suggests that despite the fears among gatekeepers, lawyers, compliance departments and whatnot within the larger organisations, the communications world is moving that way and companies run the risk of being left behind. 

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

Slugs and snails for brains?

Monday, September 8th, 2008 by Jon Clements

Our friends at TBWA\ have shared with us the latest data on social media usage, showing a growth in social networks as an online destination. About 70% of “silver surfers” (that’s people over 50, not a lonely, Marvel comic character hanging out in the galaxy) log on daily to social networking sites while teens and tweens are the main consumers and content creators. 

One stat – showing that 35% of teenage girls blog compared with 20% of teenage boys, while boys are twice as likely to post video online than girls (19% vs 10%) – throws an interesting light on the girls vs boys intelligence debate. Are girls simply more literate and better at stringing together sentences than boys? Do boys like the ape-like simplicity of going “video – good! – upload”?

All I can say, ladies, is “one picture tells a thousand words”, rather like what the one above says about men.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''