Posts Tagged ‘new media’

The social media pool – just dive in?

Friday, November 14th, 2008 by Jon Clements

 

“Hungrier, less complacent and more willing to embrace new media” for business.

That’s just one view why the US’s fastest-growing private companies – The Inc.500 – are giving the Fortune 500 a beating in terms of social media uptake, including use of blogs, online video and podcasting.

The findings come from what The University of Massachusetts Dartmouth claims to be the first statistically significant reseach into the use of social media in companies.

Comparing last year with this, 11.6% of the Fortune 500 have a public blog against 39% of the Inc.500.  Only 3.6% more of the largest US corporations joined the blogosphere in the period, while 20% of private firms signed up. Now, nearly half (44%) of the Inc.500 companies reckon social media is “very important” to their marketing/business strategy – up nearly 20% on last year.

So, what’s bugging the bigger beasts in the forest about social media? And if this is the case in the States, where does that leave the biggest UK companies? The topic surfaced at this week’s Social Media Cafe launch (#smc_mcr) in Manchester, where it was agreed that large businesses tend to baulk at what they see as the uncontrollable world of social media.

Craig McGinty, with typical candour, told the assembled bloggers and social media-ites at the #smc_mcr: “It needs someone with the cahunas to get things going. But that means taking small steps, dipping their toe in and using a small team which can begin to feel comfortable with it.”

This suggests that despite the fears among gatekeepers, lawyers, compliance departments and whatnot within the larger organisations, the communications world is moving that way and companies run the risk of being left behind. 

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR.

Connect at:
JonClements

Vodka-cast

Friday, October 10th, 2008 by Jon Clements

 

“Good evening comrades!” Sadly, this wasn’t the way Russian president, Dmitry Medvedev, greeted viewers to his inaugural vodcast this week.

Hosted on the Kremlin website, the video address (as the site calls it) shows the leader at his desk saying “Hello dear friends”, which I suppose extends to anyone who isn’t thinking of attempting self-government in the Russian Federation.

Well done Medvedev for seeing a value in new media, though his efforts still  lag far behind those of Barack Obama’s online presence but probably on a par with Downing Street’s.

But finding new ways to talk to people is nothing new for politicians. In the 30s and 40s, US president, Franklin Delano Roosevelt used his famous “Fireside Chats”, a series of 30 radio broadcasts to the nation between 1933 and 1944, to explain major events and rally support for the Government’s plans in another time of economic meltdown. During a similar period, Adolf Hitler, employed film maker, Leni Riefenstahl, to produce propoganda for far more sinister purposes.

Whether it be Fidel Castro’s regulation four-hour speeches or Tony Blair’s “Big Conversation”, positioned as the biggest public consultation ever but mocked for being rather the biggest “monologue”, politics needs to find new ways to connect.

Will the Russian president’s foray into vodcasts take the chill off the Great Bear? We might have some trouble getting them to share the analytics.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR.

Connect at:
JonClements