Posts Tagged ‘Media City’

North West has good neighbours in the BBC

Friday, June 1st, 2012 by Gemma Ellis

In 2011 the BBC relocated all of its staff from Oxford Road in Manchester and a significant chunk of its workforce at White City in London to Media City, Salford Quays.

One year on, Staniforth was invited to see how its neighbours were settling in.

The fanfare of publicity surrounding the move – both good and bad – could not be easily ignored, so we were keen to see if the scaremongers had any ground in their criticisms. We’re pleased to report that the corporation is functioning very well at its new location in the North West, thank you.

News editor, Fiona Steggles led Staniforth on a tour of the BBC’s impressive premises and was able to shed light into how the set-up at Media City better suits the news process. Being a public service broadcaster, the BBC continually looks to provide the best possible programmes to consumers and this is evident at Media City.

The purpose-built studios mean that newsrooms, production suites and recording studios sit neatly together, making for a more efficient operation, while cross skills training and easy availability of state-of-the-art equipment means many reporters can and do self-shoot, present and edit their own bulletins.

The newsroom itself is designed to be a hub of creativity. An expansive floor plan allows easy integration between flagship programmes BBC Breakfast, North West Tonight and The Politics Show, as well as sports and Radio 5 Live. News sharing is fluid and this ensures that a story is placed where it fits best.

BBC Breakfast has really made itself at home since its first broadcast from Salford Quays in April and has not, as detractors cried, suffered from a dearth of high calibre guests in relocating, having played host to Young Musician of 2012 Laura van der Heijden, actor Will Smith and gold medallists Darren Campbell and Ellie Simmonds in recent weeks.

For PROs, opportunities for spokespeople who are locally based, flexible and able to provide relevant and impartial commentary do exist and this can be a good platform to help with interview guests. In the past the BBC has drawn on the expertise of academics from Manchester University and some of the country’s leading law firms, doctors and politicians who have their base in the North West.

As a national broadcaster, it’s important that the BBC represents the whole of the UK, its regions and diverse communities and the move northwards is certainly allowing them to do this.

BBC North reaches out to region’s creativity

Friday, September 11th, 2009 by Jon Clements

The BBC’s move to Salford’s Media City will “reinvent the BBC for the north” and be an opportunity for regional, creative businesses to work hand-in-hand with the organisation.

This was the unequivocal message from two of the most senior members of the corporation’s Marketing, Communications and Audiences Organisation (MC&A) at BBC Manchester last night.

Sharon Baylay, BBC executive board member with responsibility for MC&A  said: “Brands attract brands and we will be building Manchester and Salford as destinations for the creative industries, especially the digital and online sector which are so integrated with what the BBC is doing moving forward.”

The MC&A’s Jacky Brandreth, director of brand and planning, added: “The vision for the BBC is connecting better with audiences across the north and having creative talent living and breathing in the region.”

It was, undoubtedly, a promising sign for the audience of north west agencies and media companies that the BBC is taking its relationship with local business seriously enough to field such senior executives for a face-to-face Q&A session.

And among the 30 staff MC&A North will employ in the region, more than 20 of those will be newly-created positions.

The BBC’s Media City operation will host children’s programming, entertainment, FiveLive, BBC Sport, alongside regional and local programmes, among others. Even the Match of the Day studio will be in spitting distance of Manchester United’s Old Trafford stadium.

Brandreth said: “This is about opening up the conversation and creating an ongoing dialogue with people and organisations here.”

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''