The head of digital marketing for Pace Communications in Greensboro, North Carolina – but a dual-nationality son of Manchester and Stockport – has been in the UK this week, catching up with the general direction of social and digital media travel in his birthplace.
A digital marketer immersed in the technology industry across the USA since 1992, and blogger for the past seven years, it seems natural that John would end up making his living in the digital world. Discussing a BBC radio broadcast aired last night about the (brief) heyday of the British computer industry, the programme described early PCs made by Amstrad, Sinclair and the BBC Micro from Acorn. John shrugged, recalling : “I think we probably had all of those”.
The interview provides great insight into the way social media has evolved in the USA, how brands can work effectively with agencies, the lessons learned and where the digital journey may take us next.
And for an in-depth summary of what John covered at this week’s Social Media Cafe Manchester presentation, check out Chi-chi Ekweozor’s blog post.