Update: 26 October 2010
At the request of InsidetheM60 and the MEN, we have deleted certain posts on the comments thread - focused on an exchange between representatives of the two media – that were deemed to be inaccurate.
Whatever you do, don’t call InsidetheM60 a “hyperlocal” news site!
PR Media Blog discovered this very early on in an interview with Nigel Barlow, the Manchester-based co-founder of what he prefers to call an “independent local media” site, launched earlier this year.
Despite the question marks hanging over the viability of this new departure in news distribution, Barlow is optimistic about the future of entrepreneurial journalism and determined to make InsidetheM60 a major player in the market for local news.
Listen to him here: