Update: 26 October 2010

At the request of InsidetheM60 and the MEN, we have deleted certain posts on the comments thread - focused on an exchange between representatives of the two media – that were deemed to be inaccurate. 

Whatever you do, don’t call InsidetheM60 a “hyperlocal” news site!

PR Media Blog discovered this very early on in an interview with Nigel Barlow, the Manchester-based co-founder of what he prefers to call an ”independent local media” site, launched earlier this year.

Despite the question marks hanging over the viability of this new departure in news distribution, Barlow is optimistic about the future of entrepreneurial journalism and determined to make InsidetheM60 a major player in the market for local news.

Listen to him here:

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements 'Jon Clements'

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The post Hyperlocal? – interview with InsideTheM60 appeared first on pr-media-blog.co.uk.