Marshall McLuhan was the Canadian philosopher who coined the phrase ‘global village’ in the early sixties in his book ‘The Gutenburg Galaxy’. Even with his extraordinary prescience he could not possibly have foreseen the extent to which this would come true.
A few months ago I started using Twitter, the site where users post 140 character microblogs. Around lunchtime every day I see a flurry of tweets wishing me a good morning. The same thing happens at around 5pm when the dudes on the US west coast are switching on their Macs and iPhones – just at the time many of us UK folk are starting to wonder what we’re going to have for dinner.
Last week I had a slightly bizarre experience when I was interviewed for the North West media and marketing web-site How-Do . The interview was done via MSN by a journalist based in Beijing. The editor who posted the story to the site is based in Oslo in Norway …and this remember for a site that serves a region of the UK .
Why does this matter? Well it doesn’t really, except that we need to remember that the rise of the social web potentially puts much of what we communicate on a global stage. If you screw up your message or make a fool of yourself online, remember two things – your audience might come from anywhere and the old saying is still true, every village has one.