Posts Tagged ‘Fry’

Stephen Fry Got Stuck in a Lift

Wednesday, February 4th, 2009 by Rob Brown

fry-lift.jpg 

Last night actor, comedian and social media marvel Stephen Fry got stuck in a lift for nearly an hour.   Not exactly headline news I know, but the unusual aspect was that the world (or at least it’s early adopters) were watching.   Fry is the undisputed celebrity prince of the microblog, so when he was trapped in a lift near the top of Centrepoint late in the evening he decided to tell us all via twitter “Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell’s teeth. We could be here for hours. Arse, poo and widdle”.

Stephen Fry is the third most popular ‘entity’ on twitter with over 100,000 followers, only Obama and CNN Breaking News are more popular. No surprise then that his words were seen by a lot of people.  He used an iPhone to take and then post a picture of the cramped proceedings.  At the height of his confinement almost 1000 people a minute viewed the image.  By breakfast time Fry and four other now familiar faces had been screened over 40,000 times.   As midnight approached, Fry and co were freed and champagne was on offer at the ground floor.  Stephen politely declined and headed home. 

Why is this important? Because celebrities are creating communications channels and brands like Starbucks are not far behind.  100,000 followers may not be huge in broadcast terms but it exceeds the circulation of most regional newspapers and it is early days yet. 

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

Fry by Night

Sunday, October 12th, 2008 by Rob Brown

fry-in-america-edit-copy.jpg                                         Update: A couple of days ago, I wrote about Stephen Fry joining Twitter.  I said erroneously that he would be twittering from America to promote his new series (Stephen Fry in America)  which starts tonight on BBC 1.  Whilst the two things are happening simultaneously it appears that Mr Fry has just landed in Nairobi, which using my obviously keen journalistic instinct, I have established is not in America.     I surmise that there might be a follow up series in production.  Stay tuned to Twitter to find out.

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

Generation Fry

Thursday, October 9th, 2008 by Rob Brown

Stephen Fry in America

A few weeks ago I wrote about the rise of the Twitterati; celebrity micro-bloggers using Twitter to engage with their fans.  The latest addition to the ranks is Stephen Fry and his arrival may just be the trigger to that brings Twitter into the mainstream.   The reason I say that, is the sheer speed at which his Twitter following is growing.  His first micro-post appeared at lunchtime today and within three hours he had amassed over a thousand followers.

Whilst Stephen Fry may not be Generation Y like his fellow Twitterer Andy Murray, he has a long history of engagement with the web.   Stephen was using e-mail in the early nineties before most people knew what it was and his podcasts or Podgrams as they are called in Fryberspace (ouch…sorry!) are amongst the most popular on the web.

Fry is using Twitter as part of the the publicity for his new series ‘Stephen Fry in America’ which starts on Sunday (October 12th) on BBC1 at 9pm.  It’s genuine stuff and he will be posting as he travels across the continent in a black cab, visiting all 50 states.

Twitter isn’t just publicity for the series it provides another dimension to Fry’s travelogue adding value to the TV series and providing backstage snippets.  Stephen Fry is a big name and he is giving us a real reason to follow.  He is also up to speed with Twitter etiquette and is following people back.  I can’t deny there is a frisson of pleasure that comes with the e-mail that says “Stephen Fry is now following you on Twitter!”.

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).