Picture perfect win for Staniforth
Friday, November 20th, 2009 by Jon Clements
It’s not usual for PR Media Blog to ”big up” its benificent parent, Staniforth , but if you would indulge us for a moment…
This week, at the North West CIPR Pride Awards, the agency scooped the Best Use of Photography awards for its work supporting the launch of the Fibre Foundation.
In short, we persuaded cricketer and Strictly Come Dancing alumnus, Mark Ramprakash, not only to undress but be anatomically decorated to show the vital organs that benefit from a fibre-rich diet.
As with any good picture, it tells a thousand words; and this went down well with the national media.
The CIPR judges said: “This campaign was built on outstanding use of photography to communicate messages about public health. The use of cricket player, Mark Ramprakash, added celebrity endorsement, but the creative genius was to use body paint in a way to create very striking visual images. The campaign is memorable and reaches the client’s core target publics.”
Now you can get on with eating your Bran Flakes.
About Jon Clements
Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements 'Jon Clements'
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