Posts Tagged ‘Albert Maruggi’

The Rotary Club – hipper than you think

Monday, December 1st, 2008 by Jon Clements


Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.

Take a look at this great vodcast from Albert Maruggi interviewing Jeff Pulver about all things social media-like.

And an interesting take on what social media is: it’s the modern day equivalent of the Rotary Club – that international bastion of local business relationships. What’s changed is the technology, which enables us to interact from our computers rather than the back rooms of pubs.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

Ain’t she Tweet

Thursday, November 13th, 2008 by Jon Clements

Just when you’re waiting for something about Twitter to come along, a digital truck load arrives all at once.

Albert Maruggi - always a reliable listen – has a great podcast about how Twitter is more than just a way of micro blogging what you’re doing from minute to minute (though that happens too). He interviews Julio Ojeda-Zapata about his book “Twitter Means Business” and how Twitter can help build relationships with businesses and journalists.

Uber-blogger, Chris Brogan, gives a more personal take on what Twitter means to him plus some strategies on how to get the best out of it, without Twitter becoming a full-time job.

Finally, Stephen Davies over at PR Blogger, has created a roll-call (or Hall of Shame, depending on your viewpoint) of PR people now, officially, Twitter addicts.

As recession looms, anyone with a line in therapy for digital addictions is going to mop up.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

Lessons from Wall Street

Thursday, September 18th, 2008 by Jon Clements

 

Amid global financial meltdown, there’s hope!

At least that’s what Albert Maruggi says in his latest blog posting. I like Maruggi’s boundless optimism (listen to his Marketing Edge podcast and you can actually hear it, in spades!) and wry take on the shame seeping out of Wall Street right now in his Twittering.

But he’s got a good point. The financial services industry could do far worse (and it has done) than taking on some of the principles of social media – openness and transparency.

But while corporate America is still, as Maruggi suggests, in the early adopter stage of using social media, where does that leave the rest of us? Maybe it’s time we started to lead the States instead of taking the lead from them.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''