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Lessons from Wall Street

Thursday, September 18th, 2008 by Jon Clements

 

Amid global financial meltdown, there’s hope!

At least that’s what Albert Maruggi says in his latest blog posting. I like Maruggi’s boundless optimism (listen to his Marketing Edge podcast and you can actually hear it, in spades!) and wry take on the shame seeping out of Wall Street right now in his Twittering.

But he’s got a good point. The financial services industry could do far worse (and it has done) than taking on some of the┬áprinciples of social media – openness and transparency.

But while corporate America is still, as Maruggi suggests, in the early adopter stage of using social media, where does that leave the rest of us? Maybe it’s time we started to lead the States instead of taking the lead from them.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''