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Blogging means business

Friday, September 26th, 2008 by Jon Clements


The world of blogging, or should I say the Blogosphere, has had a thorough sifting and analysis thanks to leading blog search engine, Technorati. And some of the conclusions should add something to marketing departments’ “to do” lists.

The graph below shows the impact that blogging has had on professional and corporate bloggers, with the main benefit to businesses being a higher industry profile.


A good example of corporate blogging well done has to be that of Sun Microsystems’ CEO, Jonathan Schwartz, who manages to have a respectable blog “authority level” – that is the number of other blogs linking to your blog – without compromising the company’s image.

Social media expert, Chris Brogan, is one commentator who has lauded Schwartz’s blog for making the company appear human and having that extra, indefinable sheen that goes beyond pounds and pence.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''