For most technological and societal trends, the UK tends to look Stateside to predict the direction of travel for our own experience.

Social media and its use in marketing communications has been no different, with the earliest case studies into how to, and how not to do it, coming eastwards from the Atlantic.

But how does the UK population behave online now and, in particular, within social media?

Ireland-based agency, Simply Zesty, has compiled some insightful information on that very topic into a short and snappy (or maybe zesty?) video that sums up the current UK experience.

Tags: UK social media

This entry was posted on Thursday, August 5th, 2010 at 8:45 am and is filed under General PR, Social Media, Social Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.