Minutes ago, Forrester analyst, Jeremiah Owyang, (pictured) concluded his presentation at the Dutch social media conference, CSN 09, leaving no-one in doubt about the future of social media.
And though I wasn’t lucky enough to be in Amsterdam myself, through the magic of Twitter and the tweeting fingers of various attendees, we can all share (in an oh-so-social media fashion) some of the insights that Jeremiah gained from the recent research project, The Future of the Social Web.
Points picked up at the conference included:
- Social is inevitable: everything will be social
- The needs of the (online) community must come first – brand second
- Put the most popular part of your corporate website on social networks where they can become social
- Products and services will be rated by online communities, like it or not
- Make your online content social and aim to share it on the right platforms (yes – that means “fishing where the fish are”)
- When selling social media to your company, focus on the C-word: customers
- Communities take the driving seat when it comes to buying
- (Imposing) registration online is for one thing only – to allow marketeers to bug you and bug you again