Sliding newspaper circulation? Not in India

May 12th, 2011 by Mark Perry


Who said newspaper circulations are falling? Well, not in India they’re not.

Circulations on the sub-continent have seen a solid growth over the last year according to the recent Indian Readership Survey.

The growth is put down to rising literacy rates, increasing population and low cover prices – some as low as 3p.

Some of the circulation figures are mind-boggling compared with what we are used to in the UK. The Hindi daily Dainik Jagran gained an extra 120,000 readers in the last quarter of 2010 and now has an average issue readership of 16.07 million.

Despite having 29 regional languages, the English language newspapers such as the Times of India, with an average readership 7.42 million, are seeing a surge in sales. This is helped by English speakers wanting to improve their use of the language –  seen as vital to being successful in the business world.

The circulation boost may not yet be threatened by electronic versions as the internet penetration is still relatively low on the sub-continent 8.5% in 2010 compared with 82.5% in the UK.

There is some way to go before the internet is widely available which means that the Indian newspaper circulation growth could continue along with the forecast 100 million population rise by 2020.


About Mark Perry

Mark has more than 25 years’ experience in PR and corporate communications. He is a founding director of B2B consultancy Melville PR.

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