Moto 360 – the 1st Mainstream Smart Watch ?

March 19th, 2014 by Rob Brown

Motorola today unveiled a Smart Watch that people actually might wear.  The secret appears to be that it actually looks good.  The Moto 360 will work with all smartphones using Android 4.3 or higher.  Unlike most devices on the market, it’s round, like a real watch. “When you go back through modern civilisation time is represented by a circle” said design chief Jim Wicks design chief. It comes with leather and metal straps too.

During a somewhat delayed Google Hangout (embarrassing when time is literally of the essence) we could see Jim swiping the watch to manage the user interface and if the stills are anything to go by the user experience and the design aesthetic both look good.  The information is contextually relevant so when you are using maps it will help you see where you are going and it has voice activation.  “We are creating a device with mass appeal” said Wicks.

In fact the Moto 360 appears to do most of the things that Google Glass has promised minus obvious drawback of looking like a “glasshole”.  The other plus being that watches are glance-able.  It appears that the technology developers have finally come to the realisation that wearable tech will only be worn if it is well designed and looks right.

There’s no price available as yet or indication of the battery life although a good life and imaginative approach to charging have been hinted at . The Moto 360 will be available in globally in Summer 2014.

Here’s the full interview with Jim Wicks.


About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

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