Social Media Cafe Manchester – or smc-mcr as it morphed into – came along at the right time to meet a ravenous appetite for digital communications.
But now, it’s no more.
I’m grateful to Tom Mason for bringing the news to my attention and for his affectionate “eulogy” to this rather modest and yet highly influential fixture in Manchester’s calendar of digital creativity. For the definitive insight into why smc_mcr is logging out, check out co-founder, Martin Bryant’s post on the smc_mcr website itself.
So, what made it special?
In the digital sector – one that has now become big business for learning seminars, training courses, day-long conferences, etc – smc_mcr offered collective insight from real-life practitioners (often early adopters of digital technologies and communications platforms) at no cost to the participants whatsoever. All those great brains in one room, willing to pass on their knowledge because, well, they were passionate about their subject and the sharing ethos seemed to meld well with the social media milieu.
At times, smc_mcr was unapologetically and hilariously shambolic in its structure and organisation. But that was more than compensated for by the wealth of interesting people and topics you could expect to encounter over a couple of hours on a Tuesday night, once a month.
On a simplistic level, it was networking with people you also had a relationship with online; but it was really so much more than that.
And, it supplied a regular flow of great material for PR Media Blog which, at the time, was itself trying to make sense of the ever-quickening revolution in digital communications.
Normally, an institution coming to an end is a sad affair. But smc_mcr has done its job, if ever it had a “job description”. It wasn’t its style to have some sort of “manifesto”; that would be far too bloody organised.