Making social media networking work

October 6th, 2010 by Jon Clements


How effective is social media for building your essential network?

Sceptics would probably say that there’s no substitute for “pressing the flesh” and clinking the wine glass. But how often do you manage to get – physically – in front of the people you really want to talk to and build a connection with?

At last night’s meeting of Social Media Cafe Manchester (#smc_mcr for hash tag followers) PR Media Blog spoke to Justine Potter, ex-BBC drama producer and now narrative content producer and CEO of Savvy Productions, about how social media has helped her do exactly that – and with a direct benefit to her business.


About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

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