Local news lives on with Newspaper Week

May 10th, 2011 by Jenny Mason

 

This week is Local Newspaper Week (9-15 May) – the Newspaper Society’s annual celebration of the strength of regional and local press in the UK.

Editors across the country will be taking the opportunity to remind their readers of the important role that newspapers play in their local area.

For years, local newspapers have acted as the champion of their communities – putting council decisions under the spotlight, giving perspective on arguments around controversial developments and sharing their readers’ stories.

Local newspapers remain the first media that 60% of people turn to if they want to raise awareness of a local issue or problem. But, with the second half of last year seeing a year-on-year fall in circulation for the vast majority of paid-for weekly local and regional papers in the UK, is their role changing?

The latest ABCes make far more comfortable reading for local newspaper editors, with 90% of publishers growing the unique user figures on their regional websites last year.

Titles such as the Lancashire Telegraph and Liverpool Echo succeeded in growing the number of daily unique visitors to their websites dramatically – by 59% and 44% respectively.

Guardian News & Media’s recent decision not to progress its Guardian Local experiment raises questions as to the ongoing role of local journalism in a digital age.

But, with thirty four million unique users continuing to rely on their local newspaper websites every month, could this be indicative of a reluctance of communities to abandon the brands that they have seen as championing their needs for generations?

About Jenny Mason

Jenny joined Staniforth in August 2007 and is now an Account Manager in the B2B team.

One Response to “Local news lives on with Newspaper Week”


  1. Getting the right focus on newspaper campaigns | pr-media-blog.co.uk Says:

    […] a fortnight on from Local Newspaper week, this campaign has shown how important local newspapers are to their communities. With circulations […]

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