At last, a reason to talk about Christmas that doesn’t revolve around how long the mother-in-law is coming to stay.
BBC Radio 4’s news flagship, Today this morning revealed the winner of the Churches Advertising Network competition to tell the Christmas story in 30 seconds. Frankie Hipwell-Larkin from Hampshire impressed the judges with his video rendition of the “greatest story ever told”.
A recent PR Media Blog post mused on how the old Rotary Club model of networking was seeing a renaissance in social media. But the Church getting down with the kids is really something else.
Let’s face it, the church is one of the great communicators of all time, so the existence of its own in-house ad agency re-telling an ancient story for a new era should be no surprise. Its methods are a clear recognition that a new generation of non-believers needs speaking to in its own language.
I can’t help thinking that Monty Python, if still around, would have no small amusement with this. But the job they did on the Christmas story – The Life of Brian - has really done it already.
As Brian’s mother (Terry Jones) says to the Three Wise Men on Christmas night in the film: “Well, what are you doing creeping around a cow shed at two o’clock in the morning? That doesn’t sound very wise to me.”