– It is interactive so you can play with it.
– There is no explanation as to what it celebrates (you can normally hover over the Doodle and click-through)
The lack of explanation is clearly deliberate as there is nothing on the Google logos page where explanations of the Doodles are normally posted. If is is a publicity stunt it’s working pretty well as the wires are alive with speculation. Here are a few clues that may help solve the mystery.
- It appears on Google.co.uk and Google Germany but not Google.com or other Googles around the world
- There is a hidden Google.com version but its not on the main site….yet
- It is different in different browsers (the balls are much larger in Chrome than in IE)
- Google celebrates its birthday on different days but one is September 7th
- September 7th is also the day the first TV camera tube picture was transmitted
- Google is holding a press conference at San Francisco’s Museum of Modern Art (MOMA) tomorrow (September 8th)
My best guess is that the European sites are being used as a teaser and Google.com will go live with the Doodle today or tomorrow. The Doodle looks like modern interactive art, maybe it has even been designed by someone like Damien Hirst, so there is a link with the venue. In short it’s a PR stunt for Google’s big announcement…I think.
I think the difference between the Chrome and Internet Explorer versions is important. The Chrome version is superior. There is much debate on line about the code and the versions are written quite differently for the different browsers. My hunch is that the press event will point up innovations with Chrome and we will see a new front open up on the Flash vs HTML5 battle.