Express Cock Up

February 3rd, 2009 by Rob Brown

express-web.png

It seems that someone in the online team at the Express has become just a trifle disillusioned with their quality of journalism.  If you look closely at the URL one the digital types has left little doubt as to how they viewed the story about the dangers of drinking copius quantities of coffee.  “Too much coffee can make you hallucinate and sense dead people say sleep experts….” apparently. 

Whilst the digi-wonks at the Express have changed the URL the original page still exists if you want to see for yourself.  

It reminds me of a possibly apocryphal story that I heard many years ago in the days of hot metal printing presses about a disgruntled typesetter at the Knutsford Guardian. 

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

6 Responses to “Express Cock Up”


  1. Robin Brown Says:

    Hilarious. Not unlike the reason for James May’s famous Autocar sacking.


  2. The UK’s Express Newspaper will Make You Laugh with a URL “Cock” Up. - The Next Web Says:

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  3. Phil Bradley Says:

    Nice in theory, short in practice. This page doesn’t exist in the way that you’re trying to make out that it does. You can type in anything you like and still get the same thing. Try:
    http://www.express.co.uk/posts/view/79820/Rob_Brown_is_wrong and see what I mean.

    What’s also interesting is that the date for the article is January 14th, yet the headline in under the Sunday Express.


  4. Rob Brown Says:

    You might be right on this Phil …acording to the Guardian
    “It turns out the unfortunate URL of the story may not have been written in Express Towers after all. As Monkey’s Uncle has written to point out, anyone can add anything they like to Express.co.uk URLs and the server still displays the story. So, possibly the work of an Express fan with too much time on their hands … and after too many cups of coffee”


  5. The UK’s Express Newspaper will Make You Laugh with a URL “Cock” Up. Says:

    […] Thanks to Rob Brown at PR Media Blog […]


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