Coe shows Blatter secrets of crisis management

June 8th, 2011 by Mark Perry

A post on PR Media blog last week looked at the shenanigans at FIFA and the own goal scored by Sepp Blatter in handling the media storm surrounding world football’s governing body.

There was an interesting comparison today when Lord Coe appeared on a number of television and radio programmes to answer the growing discontent about the allocation of tickets for London 2012.

A consummate politician, Coe comes across as being at ease in front of the camera and microphone and puts across his position in a clear concise way. He  appears to be open, honest and transparent in talking about his subject.  He even managed to get away without giving precise numbers of tickets available in the second ballot.

He could quiet easily have ‘ducked’ the whole issue and the 2012 organisers put up someone from the communications team. Instead, he came to the studios to answer the questions while showing that he is still very much the face of the event. He has helped to try and get the 2012 ‘brand’ through the storm untarnished unlike the impact of last week’s events on FIFA.

Coe, 54, has grown up in the media age and, as a sportsman and politician, has seen how the media can either make or break you.  Blatter, 75, comes from another age.

Blatter is attending the 2012 Games in his position as a member of the International Olympic Committee. While he is here maybe he should take time out to discuss with Coe the secrets of  handling the media in a crisis.

About Mark Perry

Mark has more than 25 years’ experience in PR and corporate communications. He is a founding director of B2B consultancy Melville PR.

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