Archive for the ‘Law’ Category

New Law Turns Legal Eyes to Marketing & PR

Thursday, June 21st, 2012 by Rob Brown

The arrival this year of Alternative Business Structures (ABS) for UK law firms feels like a typically dry subject for a profession that has a reputation for upright and conventional.

The truth is the change has the potential to be revolutionary – changing the way we use and access lawyers and introducing brands to the market.   Previously law firms had to be owned by lawyers, now any organisation can provide legal services with non-lawyer involvement at management level or as an owner or investor, so long as it is granted licence by the Law Society or other approved awarding bodies.

It has been labelled the Tesco law despite the fact that Tesco have shown no interest in entering the market.  The Co-operative Group on the other hand was one of the first organisations to be granted a new ABS licence.  This means that law firms will have to adapt to withstand the pressures of competition from organisations that know all about effective marketing.  They will have to review their business models and can’t continue to rely on word of mouth recommendation as their only route to new business.

Getting to grips with online and digital will also be vital for the larger firms.  Let’s be honest most people don’t use solicitors on a daily basis so when they do and they enter “solicitor+my home town” into Google they might see some local firms in the top results, but not for much longer if the new national players have their way.

 

 

 

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

Twitter, the law and the silent fat lady.

Tuesday, May 24th, 2011 by Rob Brown

It’s all over for privacy and the courts can’t legislate under the weight of social comment.  So scream the headlines in the wake of the latest failure of the injunction process.   It may not however be quite so simple.

The influence of social media on privacy and the law has been evident for some time.  I wrote about it in April shortly before the current media storm blew.   The Trafigura debacle more than 18 months ago highlighted the significant changes brought about by the dynamics of mainstream media access.

One of the central plinths of the current debate is that Twitter, amongst other social networks, is not a publisher and therefore can not be mediated.  That’s true but to to say that Twitter has zero influence on its output is also inaccurate. Look for ‘Giggs’ as a trending topic this morning and it simply wasn’t there.  Twitter presumably throttled the API output using the same technique it used to remove Justin Bieber from the trending lists when most users became bored with his omnipresence.

To say there were too many twitterers to pursue in the Giggs or any other case also ignores the fact that every tweet is time coded so it is a simple job to find the first to breach the court order.  Schillings and Carter Ruck are staffed by some pretty smart people.  The world has changed but it won’t be very long before the courts begin to adapt to the new order.  We have some way to go before the diva warms her vocal chords for the final act.

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).