Archive for April, 2011

Is your marketing concept fit for purpose?

Thursday, April 28th, 2011 by Jon Clements

Being a PR person, my professional bedtime reading has tended to be – as you might guess – PR books. Yes, really.

But when an urge pushed me to branch out into new topics – ahem, marketing – I really didn’t know where to start when it came to outstanding reading matter.

Three weeks ago, I asked fellow members of the Chartered Institute of Marketing LinkedIn group what they would recommend; bookworms and their favourites positively fell out of the digital woodwork!

And then, just today, the nice people from publisher, John Wiley & Sons, sent over the first edition of The Marketer’s Handbook by Laurie Young.

Now, this book I like!

First, Young – whose career has brought him up close with marketing on many occasions – says the results of using various marketing concepts over the years “shocked” him.

Which has led to this book addressing a whole host of marketing approaches and asking, succinctly, “Does the damn thing have any credibility and does it work?”

Arranged into easy-to-follow, alphabetical chapters, it’s a handbook in the purest sense; perfect for dipping in and out of, depending on what area of marketing communications you’re interested in.

Then, each chapter follows a useful structure, describing the marketing concept, its history, further reading and – finally – the bit that will, I imagine, start the most fights at the water cooler – Young’s rating of the concept. This goes from “Practical and Powerful” for those concepts “founded on good, analytical and experiential evidence” to the “Toxic” which can “do real damage to your shareholders’ business and your career”.

Some of the time-honoured marketing concepts that come in for a beating from Young include Ansoff’s matrix, AIDA, Boston matrices, Branding as packaging and product life cycles not resembling s-curves.

Young also lists what’s not in the book and why, such as “Value-based marketing”, which he dismisses as “dubious” and “unsubstantiated”.

Maybe as important as what the novice marketer should know is what he or she should be circumspect about – and this book serves both purposes.

And forgive me for being partial, but Public Relations gets a “practical and powerful” rating. For that alone, I suggest this is a must for the bedside table!

 

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

Twitter to Launch London Office

Friday, April 15th, 2011 by Rob Brown

Photograph by Mike Peel (www.mikepeel.net)

In the last 24 hours Twitter has revealed a few details of its plans to launch a UK based operation, as part of a global campaign to attract commercial partners.

There is a new twitter account @TwitterUK that went live a few hours ago and the company is advertising for UK staff.   Initially just four posts have been identified: Account Executive, Senior Account Manager, Communications Manager and Business Development Mobile/Electronics.  It might seem like a very small team but despite having a valuation of around $7.8 billion only has 400 employees.

Twitter are also planning to launch an operation in Japan.

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

CIPRTV with Emily Dent and Connie Benson

Tuesday, April 12th, 2011 by Rob Brown

On CIPRTV this week Philip Sheldrake and Russell Goldsmith interview Emily Dent, Director of NMIncite, a social media intelligence agency, and Connie Bensen, of  Alterian, the social media monitoring and evaluation provider.

CIPRTV is brought to you by the CIPR’s Social Media Panel and markettiers4dc.

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

Memorial Service Celebrates Life of Mark Hanson

Monday, April 11th, 2011 by Rob Brown

A Service of Thanksgiving to celebrate the life of Mark Hanson in words and with music will be held on Thursday, 9th June 2011 at 11.30am at St Bride’s Church, Fleet Street, London, EC4Y 8AU [Click here for map]. All those that knew Mark in life and work are welcome to attend.

Following the service at around 12-45 all are welcome for drinks at The Press House and Wine Bar, 1 St Bride’s Passage, London, EC4Y 8EJ, www.presshousewinebars.co.uk.

If anyone is planning to send flowers, Mark’s wife, Clare Francis, and Mark’s family, would instead prefer a donation to charity. Their two selected charities are firstly MIND, the leading mental health charity for England and Wales or the Mayhew Home, one of the most effective animal rescue centres in London, helping thousands of animals escape from cruelty and neglect. You can donate direct or though a justgiving page.

http://www.justgiving.com/markhanson

http://www.justgiving.com/markhanson2

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

CIPRTV – Neil Chapman and Deepwater Horizon

Friday, April 8th, 2011 by Rob Brown

CIPRTV comes live next week from the CIPR Social Media Conference at 3.50pm on Monday 11 April.  PR Media Blog will be hosting the ‘watch later’ recording (as it will for all future broadcasts).  The programme will cover social web analytics with Emily Dent, Director of NMIncite and Connie Bensen, Community Manager and Strategist from Alterian.

As a taster for next week’s episode we’re sharing the most recent edition in which Neil Chapman talks about BP’s response to the Deepwater Horizon explosion and oil spill in the Gulf of Mexico, in which he played a key role.

CIPR TV was launched last year as an initiative from the Chartered Institute of Public Relations Social Media Panel and is produced by markettiers4dc.

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).

Our Top 5 2011 April Fool Web Wheezes

Friday, April 1st, 2011 by Rob Brown

Here at PR Media Blog we shy away from doing our own April Fools gags but we’re happy to share the work of others.

1. Gmail motion

Chuck out your keyboard, get rid of you mouse, motion mail is here courtesy of the jape-sters at Google.  To send your e-mail just make the motion of licking and sticking a stamp.  It’s all explained in the helpful video above

2. YouTube 1911

Google’s YouTube stable mates have come up with a feature that let’s you travel back in time to the dawn of YouTube (that would be February 2005 right?) in 1911 when videos were sent for uploading via a horse and carriage.  Click the feature and you get a scratchy, sepia tone and cinema style piano backing from the early 20th century. Time from clicking play until the music gets annoying: approximately 35 seconds.

3. ZDNet Australia’s Screenless Blackberry

The Blackberry ‘Dauntless’ comes without a screen making it light and compact.  Instead the keyboard gives morse code vibration feedback to confirm the characters.  Users particularly like the “trouser texting” capability – this amounts to using the device without removing it from your pocket.   Because in Australia they pass noon before most of the the rest of us wake up the joke is somewhat spoilt by the April Fool’s disclaimer at the start.

4. Kodak’s Relationshiffft

Relationship on the rocks?  Want to erase a certain someone from all your pictures?  Kodak have an app for that.  It’s called Relationshiffft APP (automatic person purger). Facial recognition software + state-of-the-art image sensors + nano-pigmented home inkjet printing technology let you snuff out that former flame in all your images.

5.  Google Autocompleter

Michael Taylor (or should that be mickey taker?) is an autompleter for Google.  When you start your search on Google Michael is the guy that finishes it for you.  On a good day he manages about 34,000 words.  He used to be a spell checker.

 

About Rob Brown

Rob Brown has worked in PR for over 20 years and for over fifteen years held senior PR positions within three major global advertising networks; Euro RSCG, McCann and TBWA. He launched his own business ‘Rule 5’ in MediaCityUK, Manchester in November 2012. Rob is the author of ‘Public Relations and the Social Web’ (2009), blogs for The Huffington Post and is joint editor of 'Share This Too' (2013).