Archive for June, 2008

WRITE TO REPLY

Monday, June 30th, 2008 by Jon Clements

First, a declaration of interest – I am a fan of The Guardian’s Roy Greenslade. That aside, his comments on the uneasy relationship between journalists and bloggers articulate exactly the dilemma of journalists pre-internet: writing for an invisible body of readers whose views on what you’re writing remain largely unknown. Not so now. With bloggers and, well, anyone with broadband, able to interact with the news and pass comment, the monopoly on the message no longer lies with the “fourth estate”. With the abundance of online channels and social media to participate in, the conversation is gaining currency.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

IF WEB 2.0 SCARES YOU, TRY “WORD OF MOUTH”

Monday, June 30th, 2008 by Jon Clements

ChangeWave research used a survey earlier this year to show that companies were “hot on using Web 2.0”. But as their graph above suggests, there are more than 60% who won’t touch it with a barge pole. Maybe the avalanche of jargon and new, thrusting brands associated with social media is partly to blame. But what if we called it what it is – word of mouth? Ok, the channels for that word have changed, but the principal remains the same. Steve Rubel, as usual, puts his finger on what matters in social media and reminds us that people tend to listen to and take the lead from people they know and trust. What a concept! If I’m quick, I might just patent that.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

BEYOND THE BLOG

Friday, June 13th, 2008 by Jon Clements

Now you’ve got your head around blogs, park that as we’re on to the next big thing: comment tracking. The phrase is my invention (in a futile bid for cultural buzz word fame) but it’s a convenient shorthand for describing the world of CoComment, an online service for collecting in one place all contributions you make to conversations across the web. It tracks comments on your comments and, for bloggers, captures all their extra-blog activity on their own pages.

Leading French blogger, Loic Le Meur, hails this as a new dawn for commentators, who could end up as influential as TV pundits.

His closing comments on the importance of online conversations in consumer choice are a wake up call for brands.

About Jon Clements

Jon Clements is a Chartered PR consultant specialising in B2B PR, corporate and marketing communications and is the founder of Metamorphic PR. Connect at: JonClements ''

Man City Appoint (Another) Spin Doctor

Monday, June 9th, 2008 by Mark Hanson

http://lickspittle.wordpress.com/2008/03/02/football-at-ease-with-its-conscience/

It looks like Manchester City Football Club owner, Thaksin Shinawatra, needs more PR people than centre forwards! We hear he’s now working with former News of the World editor and svengali to the stars, Phil Hall.

The former Thai dictator thought that defending a dodgy human rights record was hard until he sacked manager, Sven Goran Eriksson and realised you just don’t mess with football folk.

Sven had the back pages in his pocket and Sinatra found a populist wave against his regime was overwhelming his efforts to be hero to the blues faithful.

Thaksin uses Bell Pottinger to handle his corporate image, no doubt impressed by their work with various pariahs around the world and has an entourage of minders to keep reporters away from him. Now he’s giving Phil Hall the chance to add to his impressive list of football club clients that include West Ham, Portsmouth and Chelsea. Imagine if that was your client load. Carlsberg don’t make PR agencies but…….

Perhaps Frank Sinatra was impressed with the work Hall did with Avram Grant

Right Wing Influencers Turn On Dave?

Friday, June 6th, 2008 by Mark Hanson

 

As a media junkie I’m fascinated by mapping influence online. Powerful sources are emerging in the field of politics. We’ve explored previously the extent to which the Conservative Party and its supporters/sympathisers have organised in a far more effective way than their Left/Liberal counterparts.

Westminster circles were buzzing yesterday because ConservativeHome and Guido Fawkes had joined forces (swapping research, swapping sources, referencing each other) to uncover the expenses sleaze of a succession of Tory MEPs and the mobilise as a block to force David Cameron to kick them out of the Party.

Bloggers calling for blood is nothing new but ConHome and Guido have relied on Tory HQ briefings to give them so much information, access and help with sleaze investigations into the government, which has built their profile and muscle. Was this their way of demonstrating that they are in no way in Cameron’s pocket? That they are attack dogs who will turn on the powerful whichever Party flag they fly?

Or was this another Tory HQ sponsored attack on some problematic MEPs? Not sure yet but will find out…..